How It Works

We follow a structured but flexible process designed to reduce ambiguity and increase learning. Timelines vary based on scope, complexity, and client readiness. We do not promise fixed turnaround times.

Discovery Call & Marketing Audit

We begin with a conversation to understand your business goals, current marketing activity, offers, target customers, constraints, and decision-making process. We review existing accounts, data, and assets where available.

What Logic Media does

Structured discovery discussion, preliminary account and data review, identification of obvious opportunities or gaps.

What the client may provide

Access to current ad accounts, analytics, CRM or booking data, brand assets, and internal stakeholders for input.

Typical next step: A written summary of findings and a proposal for a focused scope of work if there appears to be a good fit.

Research, Strategy & Proposal

We conduct targeted research on audience, market, and search behavior. We develop channel recommendations, budget frameworks, creative and landing page requirements, and a measurement plan.

Deliverables

Strategy document, recommended channel mix and budget allocation, success metrics and reporting structure, scope of work and timeline estimate, and fee proposal.

Client input

Feedback on strategy direction, confirmation of budget parameters, and any internal constraints or priorities we should incorporate.

Creative, Landing Page or Website Preparation

We develop or refine the creative assets and landing experiences that will support the media plan. This may include ad creative, landing pages, form flows, or website updates aligned with the campaign strategy.

What happens

Creative briefs, asset production or refinement, landing page development or optimization, tracking implementation planning, and internal review cycles.

Client role

Provide brand guidelines, offer details, approval of concepts and final assets, and access to any required systems or developers.

Ad Account Setup & Campaign Launch

We configure tracking, audiences, creative, bidding strategy, and negative signals. Campaigns launch with a documented measurement and optimization plan.

Key activities

Account structure and tracking implementation, audience and creative setup, initial bidding and budget configuration, launch documentation, and initial performance baseline establishment.

Client involvement

Final approvals, any required platform access or billing setup, and confirmation of launch timing and internal communication needs.

Reporting, Testing & Optimization

We monitor performance against the plan, run structured tests, and make iterative improvements. Regular reporting focuses on what decision-makers need to know to guide the next steps.

Focus areas

Performance vs. plan, creative and audience test results, budget pacing and efficiency, learning and recommendations, and any platform or market changes requiring adjustment.

Cadence

Reporting frequency and format are agreed during strategy. Optimization happens continuously with major reviews at agreed intervals.

Scaling Proven Opportunities

When data supports it, we responsibly expand budget and scope. Scaling is guided by clear criteria rather than arbitrary targets. We maintain focus on efficiency and learning even as volume increases.

What this looks like

Documented scaling criteria, phased budget increases, expanded creative and audience testing, and updated measurement as volume grows.

Ongoing partnership

Regular strategy reviews, proactive recommendations, and clear communication about what is working and what requires adjustment.

Every engagement is different. The process above is a framework, not a rigid checklist. We adapt based on what we learn together.

Begin with a marketing audit